Scout & Cellar Review (2026): Clean-Crafted Wine, the $49 Kit, and Who Owns It Now

Wine parties are an easy sell. Friends, a few bottles, and a host who can tell you what's in the glass. Scout & Cellar built a whole company on that idea, with a twist: wine it calls "Clean-Crafted."

So is it a good company to join in 2026? This Scout & Cellar review covers who owns it now, what consultants pay to start, how they get paid, a 2024 case about consultants' income posts, and the "lawsuit" question people search for.

Quick answer: Scout & Cellar is a Dallas-area wine company founded in 2017 by Sarah Shadonix and bought by Full Glass Wine in 2024. Consultants join for $49 a year, which includes four bottles of wine. I found no lawsuit against it in a federal docket search.

I've been inside 8 network marketing companies since 2004, and I always start with the company's own words. For this review I read scoutandcellar.com, its join and wine club pages, the self-regulatory case report, its BBB profile, and its public social media profiles. You can browse every company I've reviewed on one page.

Here's what I found.

Is Scout & Cellar Still in Business? Who Owns It?

Yes. In October 2026, scoutandcellar.com was selling wine, running its wine club and carrying a 2026 copyright.

What changed is the owner. In September 2024, Direct Selling News reported that Full Glass Wine acquired Scout & Cellar, along with Splash Wines, and that Scout & Cellar keeps its own brand. A few weeks later, Scout & Cellar's own press release about earning B Corp certification confirmed it: "Following its recent acquisition by Full Glass Wine, Scout & Cellar is eager to unite with the fastest-growing direct-to-consumer wine company."

So the brand you see is the same. The company behind it is bigger now. You can compare its status with other companies in the full MLM company directory.

What Is Scout & Cellar?

Who's Behind Scout & Cellar?

The founder's note on the company's "Our Story" page is signed "Sarah Shadonix, Founder," and it says the company has been at this "Since 2017." Its BBB profile lists her as Founder/CEO.

Since the 2024 sale, Scout & Cellar sits under Full Glass Wine. Direct Selling News named Louis Amoroso as Full Glass Wine's CEO.

What Scout & Cellar Sells

Wine is the main event. On the day I checked, the homepage listed bottles from $17 (Scout Wild Cabernet Sauvignon) to $34, with free shipping on orders of six or more.

The company's own pitch for its "Clean-Crafted" standard comes down to three lines on its homepage:

• "Sustainably grown in healthy soil"
• "Made simply with no added sugars"
• "Independently lab tested to meet our standard"

Those are the company's claims, and I'm passing them along in its words. Its Scout Circle wine club is $129 for six bottles, with 10% off and free shipping.

Is Scout & Cellar an MLM?

Here's how the company answers "How do I earn as a Consultant?" on its join page: you earn from "Personal sales," "Team-building (optional)," and "Incentives and bonuses."

That's a multi-level structure. The company also asks new consultants to enroll under whoever introduced them to the business, which is standard in network marketing.

Is it a pyramid scheme? I don't use that label for a company selling real products to real customers, and Scout & Cellar does. What matters is whether the money comes mostly from wine drinkers or mostly from new consultants, and that's worth asking any consultant who recruits you.

What It Costs to Join

Scout & Cellar has one of the cheapest starts I've seen. All three kits include the annual $49 consultant fee:

Two rules to know before you sign up:

• Four states can't market wine. The company says wine marketing isn't allowed in Utah, South Dakota, Delaware and Rhode Island. Consultants there can still sell coffee and other non-wine items.
• Alaska and Hawaii pay shipping. Consultants there don't get free shipping on starter kits or add-ons at enrollment.

How Scout & Cellar Consultants Get Paid

The join page talks about "Commissions on your terms" but doesn't print the commission percentages. Before you join, ask your sponsor for the current compensation plan and the company's income disclosure, and read both.

I don't quote income figures in my reviews. The company's own case response, covered next, mentions an "Income Disclosure/Disclaimer" among the materials it gives consultants.

The 2024 Earnings-Claims Case

In 2024, the Direct Selling Self-Regulatory Council (DSSRC), a self-regulatory program run by BBB National Programs, looked at 11 social media posts by Scout & Cellar consultants. The posts talked about things like "uncapped income & create generational wealth" and "financial freedom."

Here's how it ended, per DSSRC's report (Case #182-2024):

• The company got nine of the 11 posts removed or changed by contacting the consultants who made them.
• DSSRC found those actions "necessary and appropriate."
• For the last two posts, DSSRC recommended the company use its enforcement tools if the consultants were still active.
• In its statement, Scout & Cellar said it removed one more post and put the remaining consultant's account on hold.

This was a self-regulatory review, not a lawsuit or a government action. But it's a useful warning for anyone joining: if a consultant pitches you "financial freedom," that's exactly the kind of claim the company had to clean up.

Is There a Scout & Cellar Lawsuit?

About 90 people a month search for one. I didn't find one.

On October 14, 2026, I searched federal court dockets through CourtListener for any case with "Scout & Cellar" or "Scout and Cellar" in the case name. It returned zero. The same search returns 20 dockets for Medifast and 15 for Stampin' Up!, so it does find companies that have cases. It doesn't cover state courts, so it's not the final word, but it's the best public check I could run.

What Scout & Cellar's Social Media Shows Right Now

These numbers were read from each public profile on October 14, 2026.

Instagram is where the brand lives, with 48,000 followers. The YouTube channel hadn't posted in over a year when I checked.

The Good: What Scout & Cellar Gets Right

• A very low start. $49 a year, and you get four bottles of wine.
• A clear product story. The Clean-Crafted standard gives consultants something specific to talk about.
• Bigger backing. It's now part of Full Glass Wine.
• The company acted on bad income posts. Nine of 11 were removed or changed after the 2024 review.
• B Corp certified. A third-party certification it earned in 2024, per its release.

The Concerns: What You Need to Know

• The pay plan isn't on the join page. You have to ask for the percentages.
• Four states can't sell wine. If you live in one, the business is mostly coffee.
• The BBB claim doesn't match. The join page says "Scout & Cellar is BBB Accredited." Its BBB profile, read the same day, says it is NOT BBB Accredited, with an A+ rating. The parent company's own BBB profile, Full Glass Wine Co., showed a D+ rating, citing a "Failure to respond to 1 complaint(s)."
• Income hype from the field. The 2024 case shows some consultants oversold the income side.
• Quiet YouTube. No new uploads since June 2025.

Product Alternatives

If you love the wine idea but don't want to become a consultant, you have options. Amazon doesn't sell wine, so the first row points to a store near you.

The Amazon prices are the buy-box prices on each listing when I checked on October 14, 2026, and both were in stock. Prices change, so check before you buy.

Scout & Cellar vs Other Party-Plan Companies

If you like hosting, compare Scout & Cellar with Scentsy and my Norwex review. For a crafting business, look at the Stampin' Up! starter kit, and for jewelry, Touchstone Crystal's jewelry parties. Compare them on what it costs to start, how much you keep on a sale, and what you have to sell to stay active.

My Verdict: Is Scout & Cellar Worth It in 2026?

One More Thing...

Scout & Cellar's business runs on tastings. Someone tries the wine, likes it, and wants to know where to get it. That moment can happen online just as easily as it does around a table.

When you learn to share what you know in a way that reaches the right people, you stop relying on the same few friends to host. And that skill works with any product.

That's what The Sponsoring System teaches. It's a free email series where I share the digital marketing that actually works for networkers. If you want it, start the free series here.

Frequently Asked Questions

Is Scout & Cellar legit?

Yes, it's a real wine company. It was founded in 2017, its website and wine club were running in October 2026, and it was bought by Full Glass Wine in 2024. Whether the consultant business is worth it for you is a separate question, covered above.

Who owns Scout & Cellar now?

Full Glass Wine. Direct Selling News reported in September 2024 that Full Glass Wine acquired Scout & Cellar along with Splash Wines, and that Scout & Cellar keeps its own brand.

Is Scout & Cellar an MLM?

Its consultants earn commissions on their personal sales, and the company's join page also lists optional team-building and bonuses. That is a multi-level structure, sold mostly through tastings and online.

How much does it cost to join Scout & Cellar?

$49 for the Starter Kit, which includes the annual $49 consultant fee, four bottles of wine and a wine tool kit. There's also a $69 Tasting Kit and a $99 Hosting Kit with more bottles.

Is there a Scout & Cellar lawsuit?

I didn't find one. A search of federal court dockets on October 14, 2026 returned no case with Scout & Cellar in the case name. The closest thing is a 2024 self-regulatory review of consultants' income posts, which ended with most of the posts removed.

Where can I buy Scout & Cellar wines?

On scoutandcellar.com, through its Scout Circle wine club, or from one of its independent consultants.