The Sponsoring System

Privacy Policy

Effective Date: March 22, 2026

Last Updated: March 22, 2026

The Sponsoring System (“we,” “us,” “our,” or “Company“) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, thesponsoringsystem.com (the “Site“), and use our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

1. CONTACT INFORMATION

Company: Scepter Marketing, LLC
Website: thesponsoringsystem.com
Email: legal@sceptermarketing.com
Phone: 855-352-4683
Address: 2844 East Grand River Ave, East Lansing, MI 48823

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

We collect information you voluntarily provide when you interact with our Site:

  • Email Newsletter Signup: When you subscribe to our email newsletter, we collect your email address and any other information you provide in the signup form (such as first name).
  • Lead Magnets & Downloadable Content: When you download free guides, checklists, or other resources, we collect your email address and any information requested in the download form.
  • Contact Forms: If you fill out a “Contact Us” form or email us directly, we collect the information you provide, including name, email, and message content.
  • Comments & User-Generated Content: If you leave comments on our blog posts or articles, we collect your name, email, website (if provided), and comment text.
  • Survey & Feedback Forms: If you participate in surveys or provide feedback, we collect your responses.

2.2 Information Collected Automatically

We automatically collect certain information about your device and how you interact with our Site:

  • Log Data: IP address, browser type, operating system, referring/exit pages, and timestamps of your interactions with the Site.
  • Cookies: Small text files stored on your device to recognize you, remember your preferences, and analyze Site usage.
  • Pixel Tags & Web Beacons: Tracking technologies that help us measure advertising campaign performance and understand how you navigate our Site.
  • Google Analytics Data: Information about which pages you visit, how long you stay on each page, your geographic location, and how you found our Site.
  • Device Information: Device type, unique device identifiers, mobile operating system, and device settings.

2.3 Information from Third Parties

We may receive information about you from:

  • Affiliate Networks: When you click our affiliate links and make purchases through third-party partners (Amazon Associates, iHerb, ShareASale, Awin, GetResponse, Systeme.io, ClickFunnels, Legendary Marketer, and others), those partners may share conversion data, purchase information, and device identifiers with us.
  • Advertising Platforms: Meta Pixel, Google Ads, and other advertising partners share conversion data and audience insights.
  • Email Service Providers: Mailchimp, ConvertKit, or similar platforms share email engagement metrics (opens, clicks, bounces).
  • Form Submission Services: Third-party form platforms may share data about your interactions with our forms.
  • Publicly Available Sources: Information you publish on social media or public directories.

3. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

3.1 Core Business Operations

  • Delivering newsletters, lead magnets, and other content you request
  • Processing and fulfilling your requests for information or services
  • Responding to your inquiries, comments, and customer service requests
  • Maintaining and improving our Site, content, and user experience
  • Conducting internal analytics and research

3.2 Marketing & Communications

  • Sending you promotional emails about new content, affiliate recommendations, and offers (you can opt out at any time)
  • Re-marketing to you via advertising platforms if you’ve visited our Site
  • Personalizing content recommendations based on your interests
  • Tracking the performance of our marketing campaigns

3.3 Affiliate Operations

  • Tracking your interactions with affiliate links to third parties (Amazon, iHerb, GetResponse, ClickFunnels, Systeme.io, Legendary Marketer, etc.)
  • Recording your purchases through our affiliate links to calculate commissions we may earn
  • Understanding which products and services resonate with our audience
  • Optimizing our affiliate recommendations

3.4 Site Security & Legal Compliance

  • Protecting against fraud, abuse, and unauthorized access
  • Complying with legal obligations and law enforcement requests
  • Enforcing our Terms of Service and other agreements
  • Establishing, exercising, or defending legal claims

3.5 Analytics & Insights

  • Understanding traffic patterns and user behavior on our Site
  • Measuring the effectiveness of our content and marketing efforts
  • Improving our Site performance and search engine optimization

4. COOKIES, PIXELS & TRACKING TECHNOLOGIES

4.1 What Are Cookies?

Cookies are small data files stored on your browser that allow us to recognize your device and remember your preferences.

4.2 Types of Cookies We Use

Essential Cookies:
– Used for basic Site functionality, security, and load balancing
– Not subject to consent requirements
– Examples: Session ID cookies, security tokens

Analytics Cookies:
– Google Analytics 4 (GA4): Tracks page views, user behavior, and traffic sources
– Used to understand how visitors use our Site and improve content

Advertising & Re-marketing Cookies:
– Meta Pixel: Tracks conversions and enables re-marketing campaigns on Facebook/Instagram
– Google Ads: Enables search advertising and audience tracking
– Third-party ad networks: Used for display advertising and audience building

Affiliate Tracking Cookies:
– Amazon Associates, iHerb, ShareASale, Awin, GetResponse, ClickFunnels, Systeme.io, Legendary Marketer
– Used to track clicks and purchases for affiliate commission calculations

Preference Cookies:
– Remember your choices (e.g., newsletter signup dismissals, content preferences)

4.3 Managing Your Cookie Preferences

Most web browsers allow you to:
– Disable cookies entirely
– Delete existing cookies
– Receive alerts when new cookies are set

Disabling cookies may affect your ability to use certain features of our Site. Please refer to your browser’s help section for instructions.

4.4 Pixel Tags & Web Beacons

We use pixel tags (also called web beacons, clear GIFs, or tracking pixels) to:
– Measure email campaign effectiveness
– Track conversions from our affiliate links
– Understand how you interact with our content
– Enable re-marketing campaigns

5. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share information with the following third parties:

5.1 Service Providers

We share information with vendors who perform services on our behalf:
– Email Service Providers: Mailchimp, ConvertKit, etc. (store email addresses, manage newsletters)
– Hosting Providers: WordPress hosting and CDN services
– Analytics Platforms: Google Analytics, Hotjar, etc.
– Payment Processors: Stripe, PayPal (if donations or premium content are offered)
– Form Builders: Gravity Forms, WPForms, etc.

5.2 Affiliate Networks & Partners

When you click our affiliate links, we may share:
– Your click data and device identifier with the affiliate network
– Conversion information (product purchased, price, commission earned)
– For compliance purposes only—affiliate networks handle your transaction data according to their privacy policies

Affiliate partners include: Amazon Associates, iHerb, ShareASale, Awin, GetResponse, Systeme.io, ClickFunnels, Legendary Marketer, and MLM company affiliate programs.

5.3 Advertising Platforms

We share data with:
– Meta Pixel: Conversion data to enable Facebook/Instagram advertising
– Google Ads: Conversion tracking for search and display advertising
– Other ad networks for audience building and re-targeting

These platforms may combine our data with data from other sources to build audience profiles.

5.4 Legal Requirements

We may disclose your information if required by law or if we believe in good faith that disclosure is necessary to:
– Comply with applicable laws, regulations, or court orders
– Enforce our Terms of Service and other agreements
– Protect the safety, rights, and property of our Company, users, or the public
– Detect, investigate, and prevent fraud or security incidents

5.5 Business Transfers

If we are involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

5.6 Public Information

Information you post in blog comments or other public areas of our Site may be visible to other users and search engines. Do not post sensitive personal information in public areas.

6. DATA RETENTION

6.1 How Long We Keep Your Information

  • Email List Subscribers: We retain your email address for as long as you remain subscribed. After unsubscribe, we retain your email for 90 days to process the unsubscribe request and comply with CAN-SPAM requirements, then delete.
  • Lead Gen Form Data: Retained for 2 years or until you request deletion, whichever comes first.
  • Comments: Retained indefinitely unless you request deletion or we remove the comment.
  • Cookie Data: Expires based on cookie type:
  • Session cookies: Deleted when you close your browser
  • Google Analytics: 730 days (can be customized)
  • Affiliate cookies: Typically 24-90 days (set by affiliate partner)
  • Advertising pixels: 90 days to 1 year
  • Server Logs: Retained for 90 days, then deleted.
  • Analytics Data: Google Analytics data is retained for 26 months by default.

6.2 Deletion Requests

You can request deletion of your personal data at any time by emailing legal@sceptermarketing.com. We will comply with legally required timeframes (typically 30-45 days in the US, 30 days under GDPR).

7. SECURITY

7.1 How We Protect Your Information

We implement industry-standard security measures to protect your information from unauthorized access, alteration, disclosure, and destruction:

  • SSL/TLS Encryption: Data transmitted between your browser and our Site is encrypted using Secure Socket Layer (SSL) technology.
  • Web Application Firewall: Protects our Site from common web-based attacks.
  • Regular Security Updates: We maintain current versions of WordPress, plugins, and server software.
  • Access Controls: Only authorized personnel have access to personal data.
  • Cloudflare Protection: Includes DDoS protection, bot management, and additional security layers.

7.2 Limitations

While we implement reasonable security measures, no internet transmission or storage system is 100% secure. We cannot guarantee absolute security. You use our Site at your own risk.

7.3 Breach Notification

If we discover a data breach affecting your personal information, we will notify you via email and/or prominent notice on our Site within 30 days (or as required by law). For California residents, please see Section 10 below.

8. INTERNATIONAL DATA TRANSFERS

Our Site is hosted in the United States. If you are located outside the US (including the European Union), your information will be transferred to and processed in the US, which may have different data protection laws than your country.

By using our Site, you consent to the transfer of your information to countries outside your country of residence, which may not provide equivalent levels of protection as your home country.

For EU/EEA Residents: We rely on your consent (via this Privacy Policy) and legitimate business interests as our legal basis for processing your information. You have the right to withdraw consent at any time.

9. YOUR PRIVACY RIGHTS

9.1 General Rights

All users have the right to:
– Request what personal data we hold about you
– Request correction of inaccurate data
– Opt-out of marketing communications
– Access our updated Privacy Policy at any time

9.2 California Residents (CCPA/CPRA Rights)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), you have the right to:

Right to Know: You can request what personal information we collect, the sources, our business purpose, and who we share it with.

Right to Delete: You can request deletion of personal data we hold, with limited exceptions (e.g., to comply with law, complete transactions, or prevent fraud).

Right to Correct: You can request we correct inaccurate personal information.

Right to Opt-Out: You can opt out of “selling” or “sharing” of personal information for cross-context behavioral advertising. (Note: We do not sell personal information for money, but we do use cookies and pixels for re-marketing, which may be considered “sharing” under CPRA.)

Right to Limit Use: You can request we limit our use of your personal data to purposes necessary to provide the services or products you requested.

Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights.

How to Submit Requests: Email legal@sceptermarketing.com with the subject line “CCPA/CPRA Request” and specify which right you are exercising. Include your name and email address. We will verify your identity and respond within 45 days (or 90 days if we require additional verification).

Authorized Agents: You may authorize an agent to submit requests on your behalf. We may require documentation of authority.

9.3 European Union Residents (GDPR Rights)

Under the General Data Protection Regulation (GDPR), you have the right to:

Right of Access: You can request a copy of the personal data we hold about you.

Right to Rectification: You can request correction of inaccurate data.

Right to Erasure (“Right to be Forgotten”): You can request deletion of your data, except where we have a legal obligation to retain it.

Right to Restrict Processing: You can request we limit how we use your data.

Right to Data Portability: You can request your data in a structured, machine-readable format.

Right to Object: You can object to processing for direct marketing, and in some cases, for our legitimate interests.

Rights Related to Automated Decision-Making: You have rights regarding profiling and automated decision-making that affects you.

How to Submit Requests: Email legal@sceptermarketing.com with “GDPR Request” in the subject line. We will respond within 30 days.

Legal Basis for Processing: We process your information based on:
– Your consent (newsletter signup, form submission)
– Legitimate business interests (analytics, security, service improvement)
– Contractual necessity (if applicable)
– Legal obligations

9.4 Other US State Residents

If you are a resident of Colorado, Connecticut, Utah, Virginia, or Montana, you have similar rights under your state’s privacy laws. These include rights to access, delete, correct, and opt-out of targeted advertising. Email legal@sceptermarketing.com to exercise these rights.

10. CHILDREN’S PRIVACY

Our Site is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If we discover we have collected information from a child under 13, we will delete it immediately.

If you are a parent or guardian and believe your child has provided information to us, please contact us at legal@sceptermarketing.com.

Note on MLM Content: Some content on our Site discusses Multi-Level Marketing (MLM) companies and business opportunities. This content is intended for adults and those of legal age to participate in such opportunities. Parents should monitor their children’s internet use.

11. MARKETING COMMUNICATIONS

11.1 Email Marketing

When you sign up for our newsletter or lead magnets, we use your email to send:
– Content updates and new article announcements
– Product and service recommendations (including affiliate offers)
– Promotional emails about the site and partnerships
– Updates on the MLM industry and reviews

11.2 Opting Out

Unsubscribe from Email: Every marketing email includes an “Unsubscribe” link. Click it to remove yourself from our mailing list. You will be unsubscribed within 10 business days.

Opt-Out of Re-marketing: If you see our ads on Meta, Google, or other platforms and wish to opt out:
– For Meta: Adjust your ad preferences in your Meta account settings
– For Google: Adjust your Google ad settings or use Google’s opt-out tools
– For general opt-outs: Visit the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA) opt-out pages

Transactional Communications: Even if you unsubscribe from marketing, we may still send transactional emails (e.g., confirming a download or responding to your inquiry).

12. THIRD-PARTY LINKS & SERVICES

Our Site contains links to third-party websites and services, including:
– Product links (Amazon, iHerb, ClickFunnels, GetResponse, Systeme.io, Legendary Marketer)
– MLM company websites we review
– Social media platforms

We are not responsible for the privacy practices of these third parties. Please review their privacy policies before providing information or making purchases.

13. CALIFORNIA “SHINE THE LIGHT” LAW

California residents may request information about the categories of personal information we share with third parties for their direct marketing purposes. To request this information, email legal@sceptermarketing.com with “Shine the Light” in the subject line.

14. DO NOT TRACK (DNT) SIGNALS

Some browsers include a “Do Not Track” (DNT) feature. Currently, there is no industry-wide standard for how DNT should be interpreted. We do not currently respond to DNT signals, but you can adjust your browser privacy settings or use other privacy tools (extensions, opt-out services) to limit tracking.

15. CONTACT US

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Email: legal@sceptermarketing.com
Phone: 855-352-4683
Mailing Address:
Scepter Marketing, LLC
2844 East Grand River Ave
East Lansing, MI 48823
Attn: Privacy Officer

We will respond to inquiries within 30 days.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:
– Posting the updated policy on our Site with a new “Last Updated” date
– Sending you an email notification (if you’re a subscriber)
– Requiring affirmative consent (if the changes substantially increase how we use your data)

Your continued use of our Site after updates constitutes your acceptance of the revised Privacy Policy. We encourage you to review this policy periodically.

Last Updated: March 22, 2026