Thinking about joining Melaleuca? Here is everything you need to know to make an informed decision on whether this joining Melaleuca is right for you!
Melaleuca
When Frank VanderSloot purchased Melaleuca, Inc., in 1985, he took a small, floundering company tucked into the Idaho woods and built it into a global empire of beneficial health and home products. He also created a tremendous opportunity for those interested in direct sales.
With its high-quality and effective products based on the Australian Melaleuca Alternifolia oil, Vandersloot didn’t just revolutionize a company, he helped revolutionize two industries: health products and direct sales. As a result, Melaleuca, Inc. has helped transform the lives and homes of millions of people across the globe: those who use the products and those who sell the products.
In contrast to some other fly-by-night networking companies, Melaleuca has longevity and a proven track record of providing valuable products to millions of people.
The Company:
The company’s mission is to “enhance the lives of those we touch by helping people reach their goals.” A little more than two decades after its corporate rebirth, the company has generated more than $1 billion in revenue-generating sales across 19 countries. It is one of the largest catalog and online wellness retailers in North America. Its success speaks for itself.
Lastly, it is the largest manufacturer of consumer packaged goods in the Northwest. More than a million customers shop with Melaleuca every month – a testament to the quality of, and need for, its products. The company’s direct sales model is one of the strongest and most stable in the direct sales industry.
Inc. magazine included Melaleuca on its Inc. 500 list of the fastest-growing private companies in the United States every year from 1990 to 1994 before inducting the company into its Hall of Fame in 1994.
One key to the company’s success is their direct sales model. They rely heavily on referrals rather than investing millions on advertising and stocking the shelves of big box retailers. This keeps the company competitive with other consumer product manufacturers.
Consumer Direct Marketing and Sales:
Melaleuca is more than its large cadre of highly-successful products! It’s an opportunity to earn money as one of their Independent Marketing Executives. The term: “Consumer Direct Marketing” has been trademarked by the company and accurately describes their effective sales model. You can become an entrepreneur through their consumer direct sales program.
The Melaleuca Independent Marketing Executives facilitate the sale of Melaleuca products which are sold directly to the consumer through the catalog and internet shopping. The IME does not actually sell the product. They introduce the products to others who then purchase directly from the company. This is the important distinction between direct sales and multi-level marketing. The direct sales method greatly simplifies the process for both shopper and marketing executives making the Melaleuca model of direct sales straightforward and uncomplicated. It is important to note that it isn’t a Ponzi or pyramid sales schemes.
Through MelaLeuca’s Consumer Direct Marketing referral program, individuals can be a part of an ethical, network sales strategy and earn commission for purchases made by people they refer. It is direct and network marketing at its best!
Entrepreneur magazine recognized Network marketing as a legitimate business organization based and built on your efforts to sell products.
Their Consumer Direct Marketing strategy has little to low overhead for members to launch their own businesses and, while it’s not a get-rich-quick scheme, there is no doubt that it is possible to build a revenue-producing business.
PRODUCTS:
The Melaleuca Consumer Direct Marketing and Sales also allows the company to keep their prices reasonable. As a result, they maintain an active research and development component helping them to stay current on consumer needs and trends! What this means to you as an Independent Marketing Executive is that their consumer products are always on the cutting edge and the company stays highly competitive in the industry. This is added bonus to you and your ability to recommend Melaleuca products!
Melaleuca guarantees their all products to be:
- Effective and unique
- Safer for your home and family
- Environmentally responsible
- A better value than grocery store alternatives
The company has headquarters in Idaho and Tennessee. It offers more than 400 high-quality products for you to introduce to others! With so many products, there is something for everyone. The company focuses on three areas: health, environment, and quality of life.
Within those three areas, Melaleuca offers nutritional supplements, cleaning supplies, and personal-care products. All their products are in high-demand and high-need consumer categories. Who doesn’t have cleaning products or personal care products in their home?
People will always want to purchase safe, quality nutritional supplements. The growing interest in the use of “green” products along with concern for global warming has lead to increased interest by consumers for more ecologically-friendly cleaning and home products. It’s not a difficult task to introduce the Melaleuca green products and have customers fall in love! Many of their cleaning products have their own regular customer following and are used by commercial cleaners! Personal-care products, of course, are equally important and always in demand.
So What Does This Mean for You?
The Melaleuca company’s direct marketing sales model offers you the opportunity to enjoy the products for yourself discovering their quality and advantages to other products on the market. Once you discover their effectiveness you’ll see how enjoyable it can be to introduce others to the Melaleuca product lines as an Independent Marketing Executive. Once a customer purchases a product, it is delivered directly to them so you would not have to worry about delivering the products yourself.
The Pros
- Melaleuca already has thousands of distributors that are successful proving that you can be successful as well.
- Their products are so good that some distributors have over a 95% customer retention rate which is probably one of the highest in the industry and means that when you find a customer, there is a good chance that person will stay a customer.
- They have longevity and a successful history meaning that you can safely build a large organization with them.
The Cons
- Generally speaking, distributors (Independent Marketing Executives) still use old, outdated methods of building the business going person to person instead of helping reps harness the power of the internet to build bigger businesses faster.
- Prices of Melaleuca products are more expensive than popular consumer brands. There is almost no doubt that they are higher quality and safer to use, but they are more expensive.
The Most Important Thing
In order to be successful in Melaleuca (or any direct sales / networking company), you need to be able to do 1 thing only and that is to find both customers and people to share the business opportunity with. Most people fail in the networking industry because they are never taught how to network or how to market.
Without the knowledge of how to get your business in front of people that you don’t know right now, you likely will NOT build a large enough business to make the extra income that you are hoping for.
We have put together a Free training course to help you learn how to use the internet to market your business and therefore to increase the chance of your success. If you are even thinking about trying to build a Melaleuca business, Don’t pass on this marketing training. It could change your life and skyrocket your success.
Register for the free training here: The Sponsor System: How to Use the Power of the Internet to Build a Huge Business
There is more information on the company at Crunchbase.
