Origami Owl Review (2026): Can You Still Become a Designer?

If you wore a Living Locket in the 2010s, you probably bought it from a friend who was an Origami Owl Designer. A lot of people still search for how to become one.

So I went to find out. This Origami Owl review covers whether the company is still in business, what happened to the Designer program, how it sells today, and what the jewelry costs.

Quick answer: Origami Owl is still in business as a jewelry brand, and an active one. But in October 2026, its website had no way to join as a seller. It sells online, through wholesale accounts for stores, and through its own retail plans.

I've been inside 8 network marketing companies since 2004, and I start every review with the company's own words. For Origami Owl, I read its website page by page, its parent company's site, its product catalog and its public social profiles, plus two outside accounts of what happened to its sellers. You can browse every company I've reviewed on one page.

Here's what I found.

Is Origami Owl Still in Business?

Yes. When I checked on October 14, 2026, origamiowl.com was running a gift offer, selling seasonal charms, and carried a 2026 copyright. Its Instagram account posted on October 13, 2026.

It's even growing in one direction: its careers page was hiring a Jewelry Stylist and Retail Sales Associate for a new Origami Owl store in Old Town Scottsdale, Arizona, complete with a Charm Bar.

What's gone is the part this site is about: the business opportunity. You can compare its status with other companies in the full MLM company directory.

What Is Origami Owl?

Origami Owl sells customizable jewelry. Its best-known product is the Living Locket, a glass locket you fill with small charms that tell your story.

Its wholesale page says it has "been telling stories with jewelry since 2010" and has a loyal following of "600k and growing."

Who's Behind Origami Owl?

According to Wikipedia, Bella Weems founded Origami Owl in 2010 at age 14, with the help of her parents, and by 2015 it sold through more than 60,000 independent sellers.

Who owns it today isn't stated on the company's site, and I'm not going to guess. Its contact page lists an address in Gilbert, Arizona, and its sister site, thinkgoodness.com, runs the Origami Owl Clara Club jewelry subscription and a beauty line called Willing Beauty.

What Changed: From Designers to No Seller Program

Origami Owl was a classic party-plan company for most of its life. Here's how that changed, as far as I can document it.

2023: one level, no upline. A Think Goodness Purpose Partner wrote on her blog on August 3, 2023 that Think Goodness, the parent of Origami Owl, was moving to "a single level distribution model" on September 1, 2023. In her words, "there will no longer be the concept of an upline or downline," and Purpose Partners would earn 35% commission on all their sales, rising to 40% after $3,500 in retail sales.

2025: the program winds up. A direct-sales directory, Direct Sales Aid, says "Origami Owl no longer has an independent seller program," and that its sellers "lost their shopping links when the program wound up in mid-2025." That's a third-party account and it isn't dated, so treat the timing as reported, not confirmed.

2026: what the company's own site shows. On October 14, 2026, I found no Designer, Purpose Partner or join link anywhere on origamiowl.com, and its old join address returned a "not found" page.

So is Origami Owl an MLM? It was. In October 2026, it doesn't appear to be one, because there's nothing to join.

If you were a Designer, none of this was your fault. Plenty of good people built real customer lists there. Those customers and that experience still count wherever you go next.

How Origami Owl Sells Now

Instead of Designers, Origami Owl's site shows four ways it reaches customers:

• Online: a full store with Living Lockets, charms and gifts.
• Wholesale: an application for stores, which requires a valid business license.
• Licensed collaborations: collections with brands like Harry Potter, Friends and The Wizard of Oz.
• Retail: a new store in Old Town Scottsdale and a "Connections Charm Bar" application.

If you own a boutique, the wholesale route is the closest thing to a business opportunity left. If you were hoping to sell from home, there isn't a way in right now.

What Origami Owl's Social Media Shows Right Now

These numbers were read from each public profile on October 14, 2026, using the accounts its website links to.

The brand is clearly still alive on Instagram. That's the company marketing directly to buyers now, rather than through a sales force.

The Good: What Origami Owl Gets Right

• Still active. New products, a new store and fresh posts in October 2026.
• A real brand. 155,000 Instagram followers and licensed collections.
• Clear prices. Every locket and charm is priced on its site.
• A wholesale path. Store owners can still carry the line.

The Concerns: What You Need to Know

• No seller program. There's no way to join as a Designer on its site today.
• Thin public record of the change. I found no company announcement of the 2025 wind-down, only outside accounts.
• Ownership isn't public. The site doesn't say who owns the company today.
• Watch out for old join pages. Any "become a Designer" page you find online is likely out of date.

If You Want a Business Like Origami Owl Used to Be

If you loved the party-plan side, look at companies that still run one. Color Street is a newer accessories-style company, and my SeneGence review covers a cosmetics company that's still recruiting. To see another company that stepped away from multi-level selling, read what changed after Rodan + Fields left MLM.

Product Alternatives

If you love the look of a Living Locket and just want one, here's what else is out there. These are price comparisons, not claims about quality.

Amazon buy-box prices as listed on October 14, 2026, both in stock; prices change often. Origami Owl's licensed and seasonal charms have no real substitute, so if you want those, buy them from the brand.

My Verdict: Is Origami Owl Worth It in 2026?

One More Thing...

If you were an Origami Owl Designer, you already know how to do the hard part: tell a story people connect with. That's exactly what a Living Locket is.

That skill doesn't belong to any one company. When you learn to share your stories online with people who are already interested, you can take your audience with you to whatever you do next.

That's what The Sponsoring System teaches. It's a free email series where I share the digital marketing that actually works for networkers. If you want it, start the free series here.

Frequently Asked Questions

Is Origami Owl still in business?

Yes, as a jewelry brand. In October 2026, origamiowl.com was selling lockets and charms with a 2026 copyright, hiring for a new retail store in Old Town Scottsdale, and its Instagram account posted on October 13, 2026.

Can you still become an Origami Owl Designer?

Not that I could find. In October 2026, origamiowl.com had no Designer or join page (its old join address returns a "not found" page), and a direct-sales directory says the independent seller program wound up in mid-2025. The site offers wholesale accounts for businesses instead.

Is Origami Owl an MLM?

It was. Origami Owl sold through independent Designers for years, and a Purpose Partner's blog says its parent company, Think Goodness, moved to a single-level model with no upline or downline on September 1, 2023. Today its site sells direct, through wholesale and through its own retail plans.

Who founded Origami Owl?

Isabella "Bella" Weems founded Origami Owl in 2010, at age 14, with the help of her parents, according to Wikipedia. By 2015 it sold through more than 60,000 independent sellers.

How much does an Origami Owl locket cost?

On October 14, 2026, origamiowl.com listed Living Lockets from $40 to $72, with most single charms $6 to $8 and a mini charm trio at $21.