Juice Plus+ Review (2026): The Capsules, the $52 Partner Fee, and What Regulators Said
If you've been invited to try Juice Plus+, you've probably heard the pitch: fruits and vegetables in a capsule, for people who don't eat enough of either. It's been around a long time, and a lot of people swear by it.
So is Juice Plus+ legit, and is it worth joining as a Partner in 2026? This Juice Plus+ review covers what it sells and costs, how the $52 Partner program works, what regulators have said about the way it's been marketed, and cheaper alternatives.
Quick answer: Juice Plus+ is a Tennessee-based company that sells fruit and vegetable capsules, powders and shakes through independent Partners, who pay $52 a year. It's been around since 1970, and the capsules launched in 1993. It doesn't publish its income disclosure on its US website, and its marketing has drawn an FTC warning letter and fines in Italy and Australia.
I've been inside 8 network marketing companies since 2004, and I always start with the company's own words. For this review I read us.juiceplus.com's About, product, Partner and renewal pages, the FTC's 2020 letter, the regulators' own releases in Italy and Australia, three BBB National Programs case reports, Wikipedia and its public social media numbers. You can browse every company I've reviewed on one page.
Here's what I found.
Is Juice Plus+ Still in Business?
Yes. When I checked on October 14, 2026, us.juiceplus.com was promoting a new "Juice Plus+ Metabolism" product and new Strawberry Shakes with "80% Less Sugar," carried a 2026 copyright, and had a blog post dated October 9, 2026. Its YouTube channel posted the same day I checked.
You can compare its status with other companies in the full MLM company directory.
What Is Juice Plus+?
| Detail | Info |
|---|---|
| Company founded | 1970, by Jay Martin |
| Capsules introduced | 1993 |
| Headquarters | Collierville, Tennessee |
| Made by | Natural Alternatives International, San Marcos, California (per Wikipedia) |
| Products | Fruit and vegetable capsules, powders and shakes |
| Sellers | Independent Partners |
| Status | Active in 2026 |
Wikipedia describes Juice Plus as produced by Natural Alternatives International "for National Safety Associates (NSA; Collierville, Tennessee)," the company behind the brand.
Who's Behind Juice Plus+?
The company's About page says, "In 1970, our founder Jay Martin set out with a singular mission: to inspire healthy living around the world." Wikipedia says Martin, "a schoolteacher-turned-entrepreneur," continued as CEO as of 2012.
The company has had several CEOs since. The FTC's 2020 letter was addressed to Paulo Teixeira as CEO, and a July 2023 press release announced Travis Garza as Global CEO. The current About page doesn't name a CEO, and I couldn't confirm today's from a company source, so I'll leave it there.
What Juice Plus+ Sells and What It Costs
Here are prices from us.juiceplus.com on October 14, 2026:
| Product | One-time purchase | Subscription |
|---|---|---|
| Fruit and Vegetable Blend Capsules (30 servings, 2 bottles) | $72.00 | $65.00 a month, or $216.00 for 4 months |
| Nutrition+ Powder (30 servings, 1 box) | $109.00 | $82.50 a payment on a 4-month plan |
| Strawberry Nutrition Shake Mix (30 servings, 2 pouches) | $89.00 | $38.00 a payment on a 4-month plan |
The capsules are the core product. Wikipedia says they're made by powdering fruit and vegetable juices through a proprietary process. The subscriptions are clearly cheaper per month than buying one time, and the site offers free shipping on orders of $125 or more and on 4-month subscriptions.
Does Juice Plus+ Really Work?
This is the top question people ask, and I'm not going to answer it with a health claim. Wikipedia's article says plainly: "There is no good evidence that Juice Plus offers health benefits." Regulators have also objected to some of the health claims made for it, which I cover below.
If you like how you feel taking it, that's your call. But it's a supplement, not a replacement for eating fruits and vegetables, and you should talk to your doctor before you rely on any supplement.
How the Juice Plus+ Partner Program Works
Partners pay a fee to join, then earn on what their customers buy. The renewal page lists the "Partner Application Fee" at $52.00 and says it "Renews annually to maintain your Partner status." From October 2 to November 2, 2026, the fee was $10 if you added a 1-month or 4-month subscription to your cart, then $52 a year after that.
The Partner page sells it as low-risk: "It's just $52 a year," with "no inventory to manage, no shipping to worry about, and no customer service headaches." That's a real advantage over companies where you buy stock up front.
How the pay works in detail isn't on the company's site. A 2025 "Phase One" plan e-book, hosted on one Partner's website rather than the company's, describes a 10% "Sales Profit" and commission levels up to 15%, plus a 3% Performance Bonus and a 3% "Promote Out" Bonus. Treat those as a Partner's document, and ask for the current plan in writing.
What Juice Plus+ Partners Earn
Here's where I'd slow down. The Partner page says, "There are no income guarantees, but here's the exciting part: anyone can do this." It also says, "See our Income Disclosure Statement for details."
I looked for that statement. The page doesn't link to it, and a search of the US site for "income disclosure" returned "No results." So I can't tell you what typical Partners make, and neither can the page that recruits them. Before you join, ask your sponsor for the current Income Disclosure Statement and read it.
What Regulators Have Said
People search "is Juice Plus a scam," so here's the record, from the regulators' own documents. None of these is a fraud finding, and the company has stayed in business throughout.
- FTC warning letter, June 5, 2020. The FTC said it had reviewed social media posts by Juice Plus business opportunity participants that "unlawfully advertise that certain products treat or prevent Coronavirus Disease 2019 (COVID-19)" and "misrepresent that consumers who become Juice Plus business opportunity participants are likely to earn substantial income." A warning letter isn't a fine or a court finding.
- Italy, 2019. Italy's competition authority, the AGCM, fined the companies involved one million euros, jointly, including The Juice Plus+ Company LLC. Its release says sellers falsely presented themselves as consumers in secret Facebook groups, and it objected to slimming and curative claims.
- Australia, February 2020. The Juice Plus Company Australia "has paid penalties of $37,800" after the Therapeutic Goods Administration issued three infringement notices for "alleged advertising breaches relating to vitamin products."
The Industry Watchdog Cases
BBB National Programs runs the direct selling industry's own self-regulation, the Direct Selling Self-Regulatory Council (DSSRC). It isn't a government agency, but its reports are public.
- 2023: the DSSRC recommended that Juice Plus+ modify or discontinue certain earnings and health-related claims. The company confirmed it removed 71 social media posts, including all posts with the earnings claims at issue. In a follow-up case the same year, the DSSRC said the company "conceded that many of the claims should not have been disseminated."
- 2025: the DSSRC flagged Partner posts with figures like "$500+/month" and "6-Figure Earner." It reported that Juice Plus+ "successfully removed or significantly modified 22 of the 27 claims."
To be fair to the company, in each case it cooperated and took claims down. But it's a pattern worth knowing about, because the claims came from Partners, and as a Partner you'd be the one making them.
What Juice Plus+'s Social Media Shows Right Now
These numbers were read from each public profile on October 14, 2026.
| Platform | Handle | Followers | Posts | Last post |
|---|---|---|---|---|
| YouTube | @juiceplus | 49.8K subscribers | 256 videos | October 14, 2026 |
| @juiceplus | not readable | |||
| TikTok | no official company account found |
The YouTube channel is active and posted the day I checked.
The Good: What Juice Plus+ Gets Right
- Long history. A company dating to 1970, with the capsules on sale since 1993.
- Cheap to start. $52 a year, and $10 with a subscription during the October 2026 offer.
- No inventory. Partners don't stock or ship product.
- It cooperates. In the industry watchdog cases, it removed most of the flagged claims.
The Concerns: What You Need to Know
- No public income disclosure. The Partner page cites one I couldn't find.
- Weak evidence. Wikipedia says there's no good evidence of health benefits.
- Regulator history. An FTC warning letter, fines in Italy and Australia, and three watchdog cases about claims.
- Premium prices. $72 one time for a month of capsules, or $65 a month on subscription.
- The plan isn't on the company site. The pay details come from a Partner's PDF.
Product Alternatives
If you like the idea but not the price, here's what else is out there. These aren't the same formulas, I'm not making any health claim for them, and you should talk to your doctor before starting a supplement.
| What you want | Juice Plus+ product and price | Alternative | Why consider it |
|---|---|---|---|
| Fruit and vegetable capsules | Fruit and Vegetable Blend Capsules, $72.00 one time for 30 servings | Natrol JuiceFestiv, 90 Capsules | $22.02; a fruit and vegetable capsule from a major brand |
| A greens powder | Nutrition+ Powder, $109.00 one time for 30 servings | Amazing Grass Super Greens Powder Original, 30 Servings | $22.47 for the same 30 servings |
| A juiced greens powder | Nutrition+ Powder, $109.00 | Garden of Life RAW Organic Perfect Food Juiced Greens Powder, 30 Servings | $34.29 for 30 servings |
| A plant-based shake | Strawberry Nutrition Shake Mix, $89.00 one time for 30 servings | Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | $26.60; a widely sold plant protein powder |
The Amazon prices are the buy-box prices on each listing when I checked on October 14, 2026, and all four were in stock. Prices change, so check before you buy.
Juice Plus+ vs Other Nutrition MLMs
If you're comparing wellness companies, read my Herbalife review, which covers a much bigger FTC case, and Shaklee, another company with decades behind it. My Isagenix review covers a shake-based plan, and my Market America review covers a supplement company that does publish its income numbers. Compare them on what it costs to join, whether they publish an income disclosure, and their regulatory history.
My Verdict: Is Juice Plus+ Worth It in 2026?
One More Thing...
Most of Juice Plus+'s regulatory trouble came from Partners posting income and health claims they shouldn't have. They weren't bad people. They were trying to sell, and nobody taught them a better way.
There is a better way. When you share real, useful content about how you live, without promises, the right people come to you, and you never have to stretch the truth to get attention. That works with any product.
That's what The Sponsoring System teaches. It's a free email series where I share the digital marketing that actually works for networkers. If you want it, start the free series here.
Frequently Asked Questions
Is Juice Plus+ an MLM?
Yes. Juice Plus+ sells through independent Partners who pay a $52 yearly fee and earn on their sales, and a 2025 plan document hosted on a Partner's website describes additional bonuses tied to the Partners they bring in and promote.
Is Juice Plus+ legit?
It's a real, long-running company. Its About page dates it to 1970, and the capsules were introduced in 1993. It has also drawn regulator attention, including a 2020 FTC warning letter about participants' COVID-19 and earnings claims and a 2019 fine in Italy.
How much does Juice Plus+ cost?
On October 14, 2026, Juice Plus+ Fruit and Vegetable Blend Capsules were $72 as a one-time purchase for 30 servings, $65 a month on a monthly subscription, or $216 for a 4-month subscription paid in four payments of $54.
Does Juice Plus+ really work?
I can't tell you it does. Wikipedia's article on Juice Plus says, "There is no good evidence that Juice Plus offers health benefits." Talk to your doctor before you count on any supplement for your health.
How much do Juice Plus+ Partners make?
The company's Partner page says there are no income guarantees and refers to an Income Disclosure Statement, but I couldn't find that statement published on its US website, so I can't give you a figure.
