Forever Living Products Review (2026): Can You Still Join in the US?

If you've ever been handed a bottle of Forever Aloe Vera Gel at a party, you know Forever Living. It's one of the oldest names in network marketing, and for decades it recruited people all over the world as Forever Business Owners.

Then 2026 happened. This Forever Living Products review covers what changed in the US, what the FTC's order actually says, what the products cost, and cheaper alternatives if you just want the aloe.

Quick answer: Forever Living is an Arizona aloe vera company founded in 1978. On May 1, 2026, it stopped sponsoring new business owners in the US, weeks after the FTC filed a case over how it described earnings. The company neither admitted nor denied the FTC's allegations, and the order has no money payment. US customers can still buy the products.

I've been inside 8 network marketing companies since 2004, and I always start with the company's own words. For this review I read Forever's US site and its May 2026 US Company Policy, the FTC's press release, complaint and stipulated order, the industry watchdog's case report, a UK advertising ruling and Direct Selling News. You can browse every company I've reviewed on one page.

Here's what I found.

Can You Still Join Forever Living in the US?

No, not as a business owner. Forever's US Company Policy, "Effective May 1, 2026," says, "Sponsoring new Forever Business Owners in the United States will cease." It adds that "The Forever Business Owner opportunity and related incentives are not available to residents of the United States beginning on May 1, 2026."

The company's About page puts it this way: "Beginning May 1,2026, Forever Living Products will transition away from a sponsorship-based model in the U.S. and will no longer offer incentives or compensation tied to team building activity." It calls the replacement "a hybrid retail/referral model." I couldn't find the details of that model published yet.

When I tried the old US enrollment link on October 14, 2026, it sent me to the US home page.

What you can still do is buy. The same policy says "Product purchasing continues" and "Customer sales continue," and a Preferred Customer can buy "at an up to 5% Discount off the Suggested Retail Price."

You can see where Forever stands next to other companies in the full MLM company directory.

Why Did Forever Living Stop Recruiting in the US?

The company gave its reason in the policy: "These restrictions include ongoing monitoring and structural requirements that make operating the current U.S. model impossible without introducing broader regulatory risk." The "monitoring" it mentions matches the FTC order covered below, which includes a monitoring section.

The change is US only. Truth in Advertising, a consumer watchdog, reported that the transition "will only affect the company's U.S. operations," and Forever's About page says people "in over 140 countries" use its aloe products.

What Is Forever Living Products?

The About page says, "In 1978, Rex Maughan invited close family and friends to the first Forever Living Products meeting in Tempe, Arizona." Wikipedia adds that by the 1990s Maughan had bought Aloe Vera of America, the Texas company that supplied Forever's aloe.

Who's Behind Forever Living?

Rex Maughan founded it, and it's still family-led. The FTC's 2026 press release names the company's CEO, Gregg Maughan, and its President, Aidan O'Hare, both of whom were defendants in the case along with the company.

What Forever Living Sells and What It Costs

Here are US prices from foreverliving.com on October 14, 2026:

The site was offering "Free Shipping on your retail orders of $50.00 or more!" when I checked. The aloe drinks are the brand's signature product. I'm not going to make health claims for aloe or bee pollen, and you should talk to your doctor before starting any supplement.

How the Pay Worked, and What Changes in 2026

Forever Business Owners earned on their own sales and on purchases made by the people they sponsored. The 2026 US policy keeps part of that running for people already in: "Existing downline purchasing will continue generating earnings under the current structure until the end of 2026."

A few other changes in the same policy:

• The monthly activity requirement drops: "Personal activity requirement will move from 4CC to 2CC." (A case credit, or CC, is Forever's sales-volume unit.)
• "Forever Shared Retail/Amazon Subscription Program will be discontinued," and its annual fee "will be refunded to all participants."
• A monthly "FBO Support Fee not to exceed $3" comes out of earned bonuses, with "no out-of-pocket payment" required.

Direct Selling News reported on April 2, 2026, that "several legacy incentive programs, including Eagle Manager, Gem Bonus, Chairman's Bonus and Forever2Drive, will be frozen or eliminated." What US business owners can earn after 2026 hasn't been published, as far as I could find.

What the FTC Said About Forever Living

On April 14, 2026, the FTC announced a complaint and a stipulated order, filed in the US District Court for the District of Arizona, against Forever Living Products International LLC, Forever Living.com LLC, CEO Gregg Maughan and President Aidan O'Hare. The Commission vote was 2-0.

Here's what the FTC said, citing the company's own data:

• "in each of the last five years at least 77% of FBOs who purchased, sold or recruited during the year did not receive any compensation."
• "Even after two full years as FBOs, more than 89% of new participants had not received enough income from Forever to recoup their initial $300-plus start-up cost."
• "less than 7% of FBOs received income from the sales and purchases made by their downline FBOs."

The order (case No. 2:26-cv-02526-CDB) bars the company and the two executives from misrepresenting what participants earn or are likely to earn, why participants don't make money, and that participants are likely to recruit others. It also requires them to have proof for any earnings claim and to provide it if a US consumer asks.

Three things matter for fairness. The order says, "Defendants neither admit nor deny any of the allegations in the Complaint." It has no money payment; each side bears its own costs. And when I checked the FTC's case page on October 14, 2026, it listed the case status as "Pending," so I'm not calling the order final.

If you were an FBO who believed in this, none of that is a judgment on you. Most people who join any of these companies earn little, and the FTC's numbers say Forever was no exception.

Other Regulator and Watchdog Records

• Industry watchdog, 2024. BBB National Programs' Direct Selling Self-Regulatory Council (DSSRC), the industry's own self-regulator, flagged 13 social media posts by Forever participants, including one saying "they make over $1 million in these checks." Its report says Forever "did not dispute" the concerns and removed all 13 posts, and the inquiry was "administratively closed" (Case No. 180, closed November 11, 2024).
• UK advertising ruling, 2015. The UK's Advertising Standards Authority upheld two complaints about Forever Living Products UK ads, for a "Forever Therm" metabolism claim and weight-loss "SUCCESS STORIES," and ruled the ads "must not appear again in their current form."
• BBB. Forever Living Products US Inc had an A+ BBB rating on the profile I read.

What Forever Living's Social Media Shows

I couldn't confirm an official US Forever Living account on YouTube, Instagram or TikTok in October 2026. The handles I tried either didn't exist or were small accounts that don't look official, and the company's site doesn't link any. So I'm recording this as "not confirmed," not as zero.

The Good: What Forever Living Gets Right

• A long track record. The company has sold aloe products since 1978.
• Affordable flagship products. $22.80 for a liter of its aloe drink is not a premium price for this industry.
• Customers keep access. US buyers can still order, with a Preferred Customer discount.
• It took posts down. In the 2024 watchdog case, it removed every flagged post.

The Concerns: What You Need to Know

• No US business opportunity. New US business owners can't join, and the replacement model isn't published.
• The FTC's numbers. At least 77% of active FBOs got nothing in each of five years, per the FTC citing company data.
• Downline income ends. Existing US business owners earn on their downline only until the end of 2026.
• Earnings-claim history. The FTC case and the 2024 watchdog case were both about income claims.

Product Alternatives

If you like Forever's aloe and bee products but want other options, here's what else is out there. These aren't the same formulas, I'm not making any health claim for them, and you should talk to your doctor before starting a supplement.

The Amazon prices are the buy-box prices on each listing when I checked on October 14, 2026, and all three were in stock. Prices change, so check before you buy.

Forever Living vs Other Companies

If you're weighing wellness companies, read my Herbalife review, which covers an earlier FTC case that did include a payment, and my Amare Global review, another 2026 FTC case. Rodan + Fields is another company that moved away from the MLM model, and my Mannatech review covers a supplement company that still recruits in the US and publishes its income numbers.

My Verdict: Is Forever Living Worth It in 2026?

One More Thing...

If you built a Forever business, the relationships you made and the habit of talking to people about products you like didn't stop on May 1. Those skills work with any product, and they work better when people come to you.

That's what The Sponsoring System teaches: how to share real, useful content online so the right people find you, without income claims and without chasing friends and family. It's a free email series where I share the digital marketing that actually works for networkers. If you want it, start the free series here.

Frequently Asked Questions

Can you still join Forever Living in the US?

Not as a business owner. Forever's own US policy says, "Sponsoring new Forever Business Owners in the United States will cease" effective May 1, 2026, and the opportunity is "not available to residents of the United States" from that date. You can still buy the products as a customer.

Is Forever Living an MLM?

Outside the US, yes. Forever Business Owners have earned on their own sales and on purchases by the people they sponsored. In the US, the company says it is moving to "a hybrid retail/referral model" and no longer pays for team building.

What did the FTC do to Forever Living?

On April 14, 2026, the FTC filed a complaint and a stipulated order in federal court in Arizona against Forever Living and two of its executives. The order bars misrepresenting earnings and requires proof for earnings claims. The company neither admitted nor denied the allegations, and the order has no money payment.

Is Forever Living a scam?

It's a real company that has sold aloe products since 1978. The FTC's complaint was about how the business opportunity was pitched: the FTC said, citing company data, that at least 77% of active Forever Business Owners got no compensation in each of the last five years.

How much does Forever Aloe Vera Gel cost?

On October 14, 2026, Forever's US site listed Forever Aloe Vera Gel at $22.80 for a 33.8 fl oz (1 liter) bottle.