Youngevity Review (2026): 90 for Life, the $30 Start and the SEC Order

Youngevity is the company behind Dr. Joel Wallach's "90 essential nutrients" and the Beyond Tangy Tangerine drink mix you may have seen at a friend's house. It has been around since 1996.
So is it worth joining in 2026? This Youngevity review covers what it sells, what it costs to start, how distributors get paid, and two things most reviews skip: the SEC order that revoked its stock registration in 2023, and the FTC's 2020 warning letter.
Quick answer: Youngevity is a family-run supplement MLM from Chula Vista, California, still selling and still enrolling distributors in October 2026. A basic distributor spot costs $30.00 plus $49.95 a year. I couldn't find an income disclosure. And the company stopped filing reports with the SEC after its 2020 quarterly results, which led the SEC to revoke its stock registration in December 2023.
I've been inside 8 network marketing companies since 2004, and I always start with the company's own words. For this review I read Youngevity's US site, its management and opportunity pages, its compensation plan, its May 2026 Policies and Procedures, its SEC filings, the SEC's 2023 order, the FTC's 2020 letter and its BBB profile. You can browse every company I've reviewed on one page.
Here's what I found.
Is Youngevity Still in Business?
Yes. In October 2026, Youngevity's US site was taking orders and enrolling distributors, with a "© Copyright 2026 Youngevity International Corporation" footer and an address at 2400 Boswell Road in Chula Vista, California. Its distributor Policies and Procedures were last amended in May 2026.
The BBB rates Youngevity International A+ and lists it as accredited since May 6, 2025. You can compare it with other companies in the full MLM company directory.
What Is Youngevity?
| Fact | Detail |
|---|---|
| Founded | 1996 (per its 2019 annual report and its Management page) |
| Company | Youngevity International, Inc. (formerly AL International, Inc.) |
| Headquarters | Chula Vista, California |
| CEO | Steve Wallach |
| Products | Supplements, coffee, food, beauty, essential oils and more |
| Distributor enrollment | $30.00, renews at $49.95 a year |
| Income disclosure | None found |
| Stock | SEC registration revoked effective December 6, 2023 |
Who's Behind Youngevity?
Youngevity is a Wallach family business. Its Management page names Steve Wallach as Chief Executive Officer and Michelle Wallach as Chief Operating Officer, and says that "In 1996, in Chula Vista, California, the Wallach family launched Youngevity." The same page describes Steve's father as Dr. Joel D. Wallach.
Youngevity's opportunity page calls Joel Wallach its founder and describes him as "the 'Mineral Doctor'" and "a pioneer in biochemical and nutritional research." His "90 essential nutrients" idea is the center of the product line. Those are the company's descriptions, not mine.
What Youngevity Sells
Youngevity says it offers "over 2,000" products across six categories, from supplements to coffee, beauty and home goods. The core is the 90 for Life line. These are US prices from its shop in October 2026:
| Product | Retail | Wholesale (W/S) |
|---|---|---|
| Beyond Tangy Tangerine 2.5, canister | $86.99 | $69.95 |
| Ultimate EFA, 180 soft gels | $60.99 | $48.95 |
| Healthy Body Start Pak 2.5 | $183.99 | $146.95 |
| Tazza Di Vita Café Ganoderma (coffee) | $46.99 | $37.50 |
The Healthy Body Start Pak is the flagship bundle. The product page says it includes a canister of Beyond Tangy Tangerine 2.5, a container of Ultimate EFA Plus soft gels and a canister of Beyond Osteo FX powder.
The product pages make health claims and carry the standard line that "These statements have not been evaluated by the Food and Drug Administration." I'm not repeating the health claims here. If you're taking a supplement for a medical reason, talk to your doctor.
Is Youngevity an MLM?
Yes. Youngevity's own 2019 annual report, filed with the SEC, describes its "global independent direct selling network also known as multi-level marketing." Its compensation plan pays distributors a percentage of sales volume on several levels of their team, which is a multi-level structure.
Is it a pyramid scheme? By its own description, Youngevity is a direct seller with real products, a rule that distributors must certify they've sold at least 70% of their previous orders before reordering, and a buyback policy. I can't judge where its money comes from without an income disclosure, and I couldn't find one.
What It Costs to Join
Youngevity's join page shows three ways in:
- Retail customer and preferred customer. Free to sign up.
- Distributor. "Enroll today for $30.00," which "RENEWS ANNUALLY at $49.95." This is the level that can earn commissions.
The Policies and Procedures confirm the "nonrefundable renewal fee of $49.95 (subject to change)."
The site also lists 26 enrollment kits, priced from $30.00 to $499.95. Nineteen of the 26 are $499.95 packs, and 18 of those are named "CEO Mega Paks." That price matters, because the plan ties its biggest sign-up bonuses to those packs (more below).
Two protections are worth knowing. The 70% rule says distributors "must certify that they have sold a minimum of 70% of all previous orders" before reordering. And if you quit, unopened products bought within one year can be sold back to the company at "ninety percent (90%) of the original net cost."
How Youngevity Distributors Get Paid
The plan I read is the compensation plan PDF linked from Youngevity's opportunity page. Here are the main pieces, in the plan's own terms:
- Ranks. Thirteen of them, from Associate to Black Diamond Ambassador. Personal Qualifying Volume (PQV) runs from 50 at Associate to 300 at 2 Star Executive and above.
- Unilevel commissions. 5% to 8% on levels 1 and 2, 7% on level 3, 6% on levels 4 and 5, and 8% on level 6, depending on rank. 1 Star Executives and above add a 2% Infinity Bonus deeper down.
- Coding bonus and Fast Start Bonus. These pay when someone you enroll buys a CEO Mega Pak. The coding bonus pays up to $190 across the upline, and the enroller gets "a $70 Fast Start Bonus (FSB) for any personally enrolled Distributor who purchases any CEO Mega Pak."
- CEO qualified. You become "CEO qualified by purchasing any CEO Mega Pak or by reaching a minimum of 500 PQV" over the life of your account.
- Quick Start Bonus. 26% paid weekly on a new enrollee's purchases in their first 30 days, up to 750 BV.
- Car bonus and revenue share. A car bonus from $300 to $2,000 a month at the Star ranks, and a 2% revenue share pool for qualified 5 Star Executives and above.
The thing I'd want you to see clearly: a $499.95 pack is the fastest path to "CEO qualified," and a new recruit buying one pays bonuses to the people above them. That's how the plan is built. It's worth asking yourself whether you'd buy that pack for the products alone.
What Youngevity Distributors Earn
I couldn't find an income disclosure statement on Youngevity's website or its distributor resource center in October 2026. A search of the resource center for "income disclosure" returned "Nothing Found."
What the company does say, on its plan and its opportunity page, is that whether a distributor "will earn more than he or she pays for the business opportunity depends on multiple independent and dependent variables that are impossible to predict." It also "prohibits its distributors from making income earning claims."
So there's no public data to tell you what a typical distributor makes. Ask your sponsor for the company's numbers in writing before you buy anything beyond the $30 enrollment.
The SEC Order: What Happened to Youngevity's Stock
Youngevity used to be a public company. Its shares traded on Nasdaq under the symbol YGYI. Here's what the SEC's own records show:
- February 2, 2021: Nasdaq signed a Form 25 removing Youngevity's common stock and its 9.75% Series D preferred stock from listing.
- June 22, 2022: Youngevity filed its three 2020 quarterly reports, about two years late. Its last filing of any kind with the SEC was an 8-K on July 11, 2022.
- December 5, 2023: The SEC issued an order revoking the registration of Youngevity's securities, effective December 6, 2023. The order found that the company "has not filed any periodic reports with the Commission since the period ended September 30, 2020."
Youngevity settled the proceeding "without admitting or denying the findings." The order is about missing financial reports, not about its products or its distributors. The BBB lists it on Youngevity's profile as a resolved government action.
Here's why it matters to you: the most recent audited annual numbers on file are for 2019. That year, its 10-K reported revenue of $147,442,000, down from $162,445,000, and a net loss of about $51,988,000, with 86.1% of revenue from direct sales. The same report warned of "substantial risk about our ability to continue as a going concern." Nothing newer has been filed, so nobody outside the company can see how it's doing today.
One more thing I noticed. In October 2026, Youngevity's opportunity page still describes it as a "Publicly listed global company in business over 20 years." Given the SEC order, I'd treat that line as out of date.
The FTC's 2020 COVID-19 Warning Letter
On June 5, 2020, FTC staff sent a warning letter to Youngevity's CEO about "health claims related to Coronavirus Disease 2019 (COVID-19)." The letter quoted a "#FlattenTheCurve Shop Immune Support" link on the company's website and social media posts by distributors that claimed certain products would help the body "withstand and eliminate Covid-19."
The FTC told the company: "You must immediately cease making all such claims." It also said: "You are responsible for the claims of your business opportunity participants and representatives."
A warning letter is not a court finding or a fine. It's a formal notice. But it's a good reminder that you, as a distributor, can't promise that a supplement treats or prevents a disease.
Youngevity also appears on two FTC lists of companies that received Notices of Penalty Offenses: "Youngevity International, Inc." on the October 2021 list about money-making opportunities and endorsements, and again on the April 2023 list about substantiating product claims. The 2021 list itself says: "The fact that a company is on this list is NOT an indication that it has done anything wrong." These notices put companies on record about what the law requires. They aren't findings against anyone.
What Youngevity's Social Media Shows Right Now
| Platform | Handle | Followers | Posts |
|---|---|---|---|
| @youngevityhealth (linked from its site) | 16K | 7,841 | |
| Facebook, X, Pinterest | linked from its site | couldn't read |
I read the Instagram numbers from its public profile on October 15, 2026. A steady posting history, but a modest following for a company this old.
The Good: What Youngevity Gets Right
- Longevity. It has been selling since 1996.
- A cheap way in. The basic distributor enrollment is $30.00.
- Consumer protections in its rules. A 70% rule against stockpiling and a 90% buyback on unopened products bought within a year.
- A clear plan document. The compensation plan PDF lays out the ranks and percentages.
- A good BBB rating. A+ and accredited since 2025.
The Concerns: What You Need to Know
- No income disclosure. I couldn't find one, so there's no way to see typical earnings.
- Pressure toward $499.95 packs. Nineteen of 26 enrollment kits are $499.95, and the sign-up bonuses are tied to them.
- No financial reports since 2020. The SEC revoked its stock registration in 2023, and the last audited year on file (2019) showed a large loss and a going-concern warning.
- Out-of-date claims. The opportunity page still says "Publicly listed."
- A regulatory paper trail. The FTC's 2020 COVID-19 warning letter, and two FTC notice lists.
- High prices. $86.99 for a canister of Beyond Tangy Tangerine at retail.
Product Alternatives
If you like the idea of a daily multivitamin and a fish oil but don't want to join anything, these are easy to find.
| What you want | Youngevity product and price | Alternative | Why consider it |
|---|---|---|---|
| A daily multivitamin and mineral | Beyond Tangy Tangerine 2.5 canister, $86.99 retail ($69.95 wholesale) | Nature Made Multivitamin for Men, 90 tablets | $10.18; a basic once-daily multivitamin, no membership or autoship needed |
| A daily fish oil | Ultimate EFA, 180 soft gels, $60.99 retail ($48.95 wholesale) | Nordic Naturals Ultimate Omega, 1280mg, Lemon, 90 count | $34.20; a widely sold fish oil, no membership needed |
The Amazon prices are the one-time buy-box prices on each listing as of October 15, 2026, and both were in stock. Prices change, so check before you buy. These aren't the same formulas as Youngevity's, and I'm not claiming they work the same way.
Youngevity vs Other Supplement Companies
If you're comparing supplement MLMs, start with my Shaklee review, another long-running supplement company. My USANA review covers a company that still files with the SEC and publishes its numbers, and my Herbalife review covers Herbalife's shakes and its FTC settlement. Compare them on what it costs to start, what you have to buy to earn, and whether they publish an income disclosure.
My Verdict: Is Youngevity Worth It in 2026?
One More Thing...
Youngevity grew the way most supplement companies do: a distributor shares a product with friends and family, then asks them to share it too. The problem is that most people run out of friends long before they run out of effort.
When you learn to reach people online who are already looking for what you know, you stop depending on your warm market. And that skill works with any product.
That's what The Sponsoring System teaches. It's a free email series where I share the digital marketing that actually works for networkers. If you want it, start the free series here.
Frequently Asked Questions
Is Youngevity legit?
Yes, it's a real company. Youngevity has sold supplements from Chula Vista, California since 1996, its site was taking orders and enrolling distributors in October 2026, and the BBB rates it A+. The business side is a separate question: it publishes no income disclosure that I could find, and the SEC revoked its stock registration in 2023.
Is Youngevity an MLM?
Yes. Its own 2019 annual report describes its distributor network as "also known as multi-level marketing," and its compensation plan pays distributors on several levels of their team's volume.
How much does it cost to join Youngevity?
The basic distributor enrollment is $30.00, and it renews every year at $49.95. The site also lists 26 enrollment kits from $30.00 to $499.95, and the $499.95 CEO Mega Paks are tied to the plan's biggest sign-up bonuses.
Is Youngevity still a public company?
Not in the usual sense. Nasdaq removed its shares in 2021, and the SEC revoked the registration of its securities effective December 6, 2023, because it had not filed periodic reports since its 2020 quarterly results. Youngevity settled without admitting or denying the findings.
Does Youngevity publish an income disclosure?
I couldn't find one on its website or its distributor resource center in October 2026. Its compensation plan says income is "impossible to predict" and bars distributors from making income claims, so ask your sponsor for real numbers before you buy a kit.




